David Buchholz, founder and president of David & Associates, was in Valentine on Tuesday, May 20th for a marketing seminar, sponsored by the REAP Women’s Business Center and hosted by the Valentine Cherry County Economic Development Board. All individuals and local business in Valentine and Cherry County were invited to come hear the presentation. Areas of focus were; how to get big results from a small advertising budget, finding your company’s “Unique Selling Proposition”, leadership in advertising, and building value and benefits for your product or company. Also discussed were advertising strategies such as how to build an efficient brochure, techniques for getting your ads noticed, tips for radio/media advertising and the importance of a web page.
David & Associates is a marketing communications firm headquartered in Hastings, Nebraska, which Mr. Buchholz founded in 1984. The company serves regional, national and international clients in agribusiness, healthcare, telecommunications, financial, manufacturing, tourism and economic development, professional services and retail. The firm has won several regional and national awards for its creative work. Dave is a presenter at many entrepreneurial workshops for EDGE, REAP, Chambers of Commerce and other organizations. Raised on a farm near Ayr, Nebraska, he is a graduate of the University of Nebraska-Lincoln.